Pay Per Click Management

Pay Per Click (PPC) Management

Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.

Our campaign strategies are designed to meet the needs of our clients and their market condition. We provide up-to-date, Pay Per Click services that include: Paid Search Ads, Video Advertising, Display Ads, PPC Remarketing and Social Advertising.

We deliver results that help our clients achieve their business objectives. We manage our clients’ accounts on a daily basis and monitor bid prices and budgets to ensure that we are maximizing ROI.

Our outstanding results are due to our complex and tailored approach which includes a detailed overview of our client's business and aspirations for Pay Per Click advertising, as well as a review of options featuring a prioritized list of recommended activities.

Paid Search Advertising

Earn a positive ROI through our PPC search advertising. Spend money wisely and use the most targeted and cost effective form of advertising.

PPC Remarketing

Turn your valuable ‘potential customers’ into ‘loyal customers’. Our team of professionals will help you re-engage users who have expressed an interest by developing a strategy that will meet all your needs.

Social Advertising

Need to generate awareness about your brand, product or service? We’ll develop a social advertising strategy aimed to meet KPIs and your targets.

Display Advertising

We offer individual display marketing strategies to increase brand exposure, engagement and conversions. We successfully manage both direct response campaigns and brand awareness campaigns.

Video Advertising

We are experts in online advertising. Our team is ready to help you get the competitive advantage by creating video adverts that will increase your brand’s presence.

We’ve got enough experience to create award winning campaigns on Google AdWords, Bing, Facebook, LinkedIn, Twitter and YouTube.

420

PPC Management Provided

213

Paid Search Advertising

17

Video Advertising Projects

141

Display Advertising Campaign

98

Successful PPC Remarketings

315

Social Advertising Projects

PPC SMALL PACKAGE PRODUCT DETAILS

PPC SMALL PACKAGE

Budget Range: $1,001 - $3,000

Platforms: Search Network Campaign only

Setup Fee: $149

Monthly Fee: $300

 

PPC Small Package provides your business with a dedicated PPC specialist to Create, Manage & Monitor your Google Adwords Campaign on your behalf. Keyword research to analyze which search terms will be more beneficial for your business &  provide the small business owner the basic digital presence he needs in both Google and its other Search Partners allowing him to grow his business together with his online audience.

 

Each PPC Package includes free Landing page analysis, Weekly performance monitoring, Dashboard integration, Reporting, and Project Manager consultation.

 

Budget: Up to 3,000

Keywords: Up to 200

Ad Groups: Up to 20

Ad Texts Created: 6

Reporting: Monthly

Bid Optimization: Once a Week

Remarketing: Add $150 (setup)—Inclusive of remarketing audience. Ads creation not included.

Banner Ads Creation: Contact your Project Manager for pricing

Landing Page Analysis: Free

Landing Page Optimization and Setup: Add $149

Google My Business Optimization (if needed): Yes

Location Targeting (if with Google My Business Account): Yes

Project Manager Consultation: Monthly

PRODUCT DETAILS

We utilize the correct platform to achieve the goals of your clients. Depending on your client's needs, we can do Search Campaigns, utilize Google Display Network, and create Remarketing campaigns.

Platform

  • Search Marketing Platform: Yes
  • Google Display Network: Add $150 (setup)
  • Text Ads: Yes
  • Banner Ads Creation (1 set x 6 sizes): Add $99

By analyzing your client's business and marketing goals, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.

Ad Extensions

  • App Extensions
  • Call Extensions
  • Location Extensions
  • Review Extensions
  • Sitelink Extensions
  • Callout Extensions

Extensive research at the start of the campaign allows us to understand your client's business and use the right keywords tied with the best ad text to optimize your campaign. All keywords and text only deployed upon your approval.

Search Campaign Setup

  • Keyword Research: 4 hours
  • Daily Budget Set-up
  • Ad Scheduling
  • Campaign Structuring
  • Ad Copy Creation
  • Ad Extensions
  • Set-up Report

We monitor and optimize your campaigns constantly to increase the efficiency for each click.

Search Campaign Management

  • Bid Optimization: Once a week
  • Auditing
  • Bidding
  • Ad Copy Test (Inclusive in the max number of ad copies in the SLA)
  • Ad Extension Management
  • Keyword Management
  • Negative Keywords
  • Report Analysis
  • Report Generation: Monthly

For branding and remarketing campaigns, we recommend Google Display Network, free for medium and large campaigns. Banner Ads not included.

Google Display Network and Remarketing

  • Text Ad / Image Ad / Responsive Ad Format
PPC MEDIUM PACKAGE PRODUCT DETAILS

PPC MEDIUM PACKAGE

Budget Range: $3,001 - $5,000

Platforms: Search Network, Display Network, Remarketing

Setup Fee: $299

Monthly Fee: $450

 

PPC Medium Package provides your business with a dedicated PPC specialist to Create, Manage, and Monitor your Google Adwords Campaign on your behalf. Keyword research is used to analyze which search terms will be more beneficial for your business &  provide the business owner the basic digital presence he needs in both Google and its other Search Partners allowing him to grow his business together with his online audience. It also includes remarketing campaigns that will target people who already visited your site.

 

Each PPC Package includes free Landing Page Analysis, daily performance monitoring, reporting, dashboard integration and reporting, and Project Manager consultation.

 

Budget: Up to 5,000

Keywords: Up to 300

Ad Groups: Up to 30

Ad Texts Created: 12

Reporting: Monthly

Bid Optimization: Twice a week

Remarketing/GDN: Free (Ads creation not included)

Ads Creation: Contact your Project Manager for pricing

Landing Page Analysis: Free

Landing Page Optimization and Setup: Add $149

Google My Business Optimization (if needed): Yes

Location Targeting (if with Google My Business Account): Yes

Project Manager Consultation: Bi-Monthly

PRODUCT DETAILS

We utilize the correct platform to achieve the goals of your clients. Depending on your client's needs, we can do Search Campaigns, Google Display Network, and create Remarketing campaigns.

 

Platform

 

  • Search Marketing Platform: Yes

  • Google Display Network: Yes

  • Remarketing: Yes

  • Text Ads: Yes

  • Banner Ads Creation (1 set x 6 sizes): Add $99

 

By analyzing your client's business and marketing goals, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.

 

Ad Extensions

 

  • App Extensions

  • Call Extensions

  • Location Extensions

  • Review Extensions

  • Sitelink Extensions

  • Callout Extensions

 

Extensive research at the start of the campaign allows us to understand your client's business and use the right keywords tied with the best ad text to optimize your campaign. All keywords and text only deployed upon your approval.

 

Search Campaign Setup

 

  • Keyword Research: 6 hours

  • Daily Budget Set-up

  • Ad Scheduling

  • Campaign Structuring

  • Ad Copy Creation

  • Ad Extensions

  • Set-up Report

 

We monitor and optimize your campaigns constantly to increase the efficiency for each click.

 

Search Campaign Management

 

  • Bid Optimization: Twice a week

  • Auditing

  • Bidding

  • Ad Copy Test

  • Ad Extension Management

  • Keyword Management

  • Negative Keywords

  • Report Analysis

  • Report Generation: Monthly

 

For branding and Remarketing campaigns, we recommend Google Display Network, free for medium and large campaigns. Banner Ads not included.

 

Google Display Network and Remarketing

 

  • Remarketing List

  • Banner Ads Setup

  • Audience Creation

  • Text / Image / Responsive Ad Format

PPC LARGE PACKAGE PRODUCT DETAILS

PPC LARGE PACKAGE

Budget Range: $5,001 - $10,000

Platforms: Search Network, Display Network, Remarketing

Setup Fee: $399

Monthly Fee: $750

 

PPC Large Package provides your business with a dedicated PPC specialist to Create, Manage & Monitor your  Google Adwords Campaign on your behalf. Keyword research to analyze which search terms will be more beneficial for your business &  provide the business owner the basic digital presence he needs in both Google and its other Search Partners allowing him to grow his business together with his online audience. It also includes remarketing campaigns that will target people who already visited your Site

 

Each PPC Package includes free Landing Page Analysis, daily performance monitoring, reporting, dashboard integration and reporting, and Project Manager consultation.

 

Budget: Up to 10,000

Keywords: Up to 500

Ad Groups: Up to 50

Ad Texts Created: 20

Reporting: Monthly

Bid Optimization: Twice a Week

Remarketing/GDN: Free (Ads creation not included)

Ads Creation: Contact your Project Manager for pricing

Landing Page Analysis: Free

Landing Page Optimization and Setup: Add $149

Google My Business Optimization (if needed): Yes

Location Targeting (if with Google My Business Account): Yes

Project Manager Consultation: Weekly

PRODUCT DETAILS

We utilize the correct platform to achieve the goals of your clients. Depending on your client's needs, we can do Search Campaigns, Google Display Network, and create Remarketing campaigns.

 

Platform

 

  • Search Marketing Platform: Yes

  • Google Display Network: Yes

  • Remarketing: Yes

  • Text Ads: Yes

  • Banner Ads Creation (1 set x 6 sizes): Add $99

 

By analyzing your client's business and marketing goals, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.

 

Ad Extensions

 

  • App Extensions

  • Call Extensions

  • Location Extensions

  • Review Extensions

  • Sitelink Extensions

  • Callout Extensions

 

Extensive research at the start of the campaign allows us to understand your client's business and use the right keywords tied with the best ad text to optimize your campaign. All keywords and text only deployed upon your approval.

 

Search Campaign Setup

 

  • Keyword Research: 10 hours

  • Daily Budget Set-up

  • Ad Scheduling

  • Campaign Structuring

  • Ad Copy Creation

  • Ad Extensions

  • Set-up Report

 

We monitor and optimize your campaigns constantly to increase the efficiency for each click.

 

Search Campaign Management

 

  • Bid Optimization: Thrice a Week

  • Auditing

  • Bidding

  • Ad Copy Test

  • Ad Extension Management

  • Keyword Management

  • Negative Keywords

  • Report Analysis

  • Report Generation: Monthly

 

For branding and Remarketing campaigns, we recommend Google Display Network, free for medium and large campaigns. Banner Ads not included.

 

Google Display Network and Remarketing

 

  • Remarketing List

  • Banner Ads Setup

  • Audience Creation

  • Text Ad/ Image Ad/ Responsive Ad format

PPC Small Package
Monthly (cad)
$479
230$/setup
For campaigns with small ($1,001 - $3,000)/mo budget. Includes Search Network Campaign only.
Budget Range: $1,001 - $3,000us
Platforms: Search Network Campaign only
Setup Fee: $149us
Monthly Fee: $300us
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PPC Large Package
Monthly (cad)
$1199
625$/setup
For campaigns with large ($5,001 - $10,000) / mo budget. Includes Search Network Campaign, Display Network, and Remarketing.
Budget Range: $5,001 - $10,000us
Search Network, Display Network, Remarketing
Setup Fee: $399us
Monthly Fee: $750us
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FAQS
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What is PPC?
  • Pay Per Click (or SEM - Search Engine Marketing in Google's parlance) is a type of advertising strategy that directs traffic to your website from an ad that you paid a search engine or host website to post. It is basically the amount of money spent to get your advertisement from a search engine or website that you don’t own to be clicked.

  • Types of PPC campaigns are:

    •    - Search Adwords Campaign

    •    - Remarketing on the Google Display Network

Who should use this package?

Small Business who want to improve their online presence on Google and show their products to those people who are looking for them.

What does it do for my business?

It improves your online presence on Google search and increases the chance of targeting the right customers at the right time.

Does it put my ad on the top page of Google every time?

No, and in most cases, you wouldn’t want it to be. The Google AdWords system does not just take into account the bid price when arranging the sponsored ads. The position of any ad takes into account over one hundred different factors including your quality score, volume of clicks, and website & content relevancy, enabling Google to deliver the right results to end users and empowering smaller advertisers to compete with other advertisers who have much higher budgets. If any company or agency was to offer you top spot or guaranteed positions our advice is to run because it’s simply not possible!

Will it ensure sales and leads to our business?

No. Just like any type of advertising, Google AdWords can never guarantee any sure sales or customers. Once your ads are posted on Google Search we can no longer control the decision of your potential customers. The most that we can do is target the right people at the right time. And the rest is upon their discretion.

Do I need to have an existing Google AdWords account to avail of the service?

No. We can set up your client’s Google AdWords account and then link it to our AdWords manager account.

I already have an existing Google AdWords account. Do I still need to pay for the setup fee?

It depends. If you have PPC campaigns that are already running and only minimal changes need to be made, the setup fee is waived. If you have an account but the campaigns still need to be setup or there are a lot of settings that need to changed, then you will need to pay for the setup fee. Please contact our Project Manager for a FREE PPC Proposal and Landing Page Analysis.

Are landing pages always recommended, or can I just use my homepage?

A great landing page is critical for any PPC campaign to be effective. People clicking on your PPC ads are more likely to have a strong purchase intent compared to general browsers, that’s why the landing page needs to be optimized to meet their expectations. We offer free landing page analysis along with our proposal, and landing page optimization & setup for an extra fee.

Do I have access to the PPC Campaign that you are going to create?

Yes. We offer transparency compared to other agencies to assure that you are getting the right data and you can see the performance of the campaign anytime you want.

Why do I need PPC when I have SEO?
  • Any SEO campaign done in a safe, organic way will take some time to rank. A business could utilize PPC to advertise on the search page for the same keywords while the SEO campaign is still gaining momentum.

  • PPC is also useful if you want to maximize the search page. There are different businesses located on the search page. To fully maximize it, use PPC.

  • Finally, while it is impossible to rank for a competitor's brand organically, this is common practice in an AdWords campaign.

Can I do PPC without SEO?
  • Yes, as PPC is not SEO dependent. It does not rely on Google search algorithms. It’s an advertising campaign that takes advantage of Google’s nature as a search engine.

  • Unlike SEO, PPC will never generate free traffic because Google is ranking you based on your ad spend and not the quality of your site.  SEO is an investment in the quality of your site and not just an investment in gaining organic rankings.

Can I target my competitor’s keywords?

Yes. With PPC, you can target the competitor’s keywords. Unlike with SEO, you’re limited to the keywords on your website. Targeting your competitor’s keywords is ideal for new businesses because you want to target people who are looking for the same business as yours or have the same type of service.

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Let us help you get your business online and grow it with passion

Contact us today and get maximum returns of your investments.

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