When appraising page structure and design, there’s a subtle, yet strategic means to use pictures in an SEO-friendly manner (past ALT tags) that enhances your search ranking when letting you incorporate the essential advertising message(s). Confused? Let us consider an example:
Suppose you run a travel website and you would like to maximize a given page to get the duration”Las Vegas resort”. Suppose that you also wish to incorporate an enticing advertising message for example”Book today and rescue 20%! )” . The above tagline lacks descriptive text, but owns persuasive characteristics. That having been said, you might choose to set the tagline in a picture and the crucial phrase (i.e. Las Vegas resort ) in a header label. This puts emphasis on the desired term, yet still provides a promotion opportunity without undermining keyword consistency.
To put it differently, images are a terrific spot to add marketing messages which lack the necessary phrases and keywords. Leveraging this method will guarantee that descriptive text is indexed, while less advertising jargon is overlooked. The combo of keyword-rich articles and messaging that is appealing will suit either side of the equation.
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