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Tag Archives: algorithms

The Importance of Anchor Text in Back-links

The significance of anchor text with regard to a linking approach can't be overstated. Back-links are a massive area of the search engine algorithm. When…
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Google now discounts all reciprocal links

For quite a while, reciprocal hyperlinks  have stayed in the forefront of the majority of inbound linking strategies. This will need to change. Google…
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