Conversions drive the world of web which, is very often overlooked by the designers. Every click an live article receives is a conversion for the website. If the readers like it and continue reading and finally sign up for the newsletter, then that will be considered as another conversion on the basis of different goals and objectives. It has to be kept in mind that; web design is not all about usability but, also is about User Engagement and Key Performance Indicators (KPI).
Here we would like to combine these two aspects along with the dynamics of Conversion Rate Optimisation (CRO). Needless to say that, if the website drives increased conversions while hosting improved usability, then it will be a win-win situation for everyone.
Highlight the Core Action
As recommended by an expert website designing service provider, conversions ultimately depend on the activities occurring from the user’s end. They might make purchase, create an account or simply request a quote. You might notice that all these examples require a certain button and tool to complete the main action. Thus, it is important for the business owner to highlight your main goal by using multiple elements including colours, graphics, borders, typography and textures.
Use of Approachable Colours
Colours being used in your website certainly influence the user behaviour. Try to use a unique colour scheme which can engage more number of visitors and drive more conversions. It is important to use such kind of colours for your website which are non-dominant to the web page. This will further help you to stand as unique against the stereotype.
Modification of Page copies
Though you might not consider written content as a core element of the website’s design, a great copy can also help you to sell much better. Evaluate your website and try to find out the content which drives ‘call-to-action’. Keep note of the fact that; you need to grab attention of visitors at the initial phase in order to compel them to take action.
Test Different Layouts and Styles
It is important to test all the different alternatives during the initial phase before assuming anything as advised by reputed website designing service providers. Though with experience, you can come up with precise assumptions, however, it has become highly significant to test before you use.
Increase in conversion is certainly one of the most tricky areas where you need to eye on. Though a brainstorming session with an expert web designer will help you to cultivate many fresh, propitious ideas, however, it is important to check the viability of those to drive increased conversions.
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